January 6, 2015

Your Value Chain Can Make You or Break You

RF IDeas same-day delivery keeps you on track and saves you money.

We live in an age where business moves at the speed of light. Problems arise daily, decisions need to be made quickly, and challenges must be met head-on. In this environment, getting the job done necessitates that things fall into place, everything fits, and the process works.

But what happens when it doesn't? What happens, for example, when you've ordered a piece of equipment that's vital to your ability to provide the flawless service your customers have come to expect - but the product arrives late? For one thing, your customer might cancel the order and reorder from your competitor. Or they might demand a reduction in the purchase price. They might even refuse delivery and that's the last you'll ever hear from them. Each of these scenarios can have an obvious, immediate, and adverse impact on your business.

Problems caused by factors upstream will always cause problems for your customer downstream, regardless of your industry.

RF IDeas understands that you have choices and we will never compromise your faith in us. To that end, every member of our team works hard so that you will never be put into that situation. We understand the critical nature of expediency when getting the products you order from us to you on time, every time.

The key is being tightly tuned to your customers and what they need to run their own businesses. RF IDeas holds more inventory so our customers can hold less, saving them money and still getting their products shipped same day of order. Not many of our competitors can make that claim and it is one of which we are proud.

"We are pleased to offer one-day shipping on our top selling 250 SKUs, which is 98% of our total volume," says Jim Dahlin, RF IDeas Operations Manager. "We call it the Agility Metric and it's a big investment for our business but we have the right culture in this company. Everyone knows our objective and they are dedicated to the effort to help us meet it.” (Orders must be placed by 2:30 p.m. CST to qualify.)

Quality is not just a goal at RF IDeas, it's a way of life and we will continue to set reach-out standards of performance throughout the organization. We are doing our part to make sure- at least from our position in your value chain - that things fall into place, everything fits and the process works.

September 17, 2014

Welcome to our New Website!

We are very excited to announce the launch of our new website! After many months of work, numerous meetings, and a few challenges we have finally released our new website. It had been over five years since the last major redesign of our website. We knew the change was very important when our customers asked us to improve it for easier navigation and to “just make it user-friendly.” We felt the timing was right to start anew from the foundation of the website to making simple color changes. The other important change we needed to make with our website was to have a responsive design. With the ever-increasing use of smartphones and tablets, we needed to make sure that our customers had a good experience visiting our website, regardless of the device they used. One area that we could not transition from the old site to the new site was web store account logon/user names. So, if you typically placed orders directly online, you’ll need to ‘Create an Account’ the first time you visit the new web store. This is only required the first time you enter the store. All of your past order information is still in our database and can be accessed with a simple email request. Most importantly though, we included customers in our beta website testing phase and asked the customers to complete a feedback form, letting us know of anything they felt needed improvement. Your feedback was invaluable and it certainly was a relief for our web team to hear so many positive comments. Thank you so much to the customers who were able to participate in the beta website testing! You’ll find the site much easier to navigate and easier to find products and support materials. Many studies indicate that people prefer images (think of Facebook and Pinterest!) over text so we’ve also added more product images to help you during your search and product identification. Finally, this project would not have been possible without some great team members. Our thanks to the “behind the scenes” folks for the countless hours invested to ensure a successful launch!! We invite you to explore our new website and hope you will have a positive experience. If you have any feedback please contact us at marketing@rfideas.com. We’d love to hear from you!