September 17, 2014

Welcome to our New Website!

We are very excited to announce the launch of our new website! After many months of work, numerous meetings, and a few challenges we have finally released our new website. It had been over five years since the last major redesign of our website. We knew the change was very important when our customers asked us to improve it for easier navigation and to “just make it user-friendly.” We felt the timing was right to start anew from the foundation of the website to making simple color changes. The other important change we needed to make with our website was to have a responsive design. With the ever-increasing use of smartphones and tablets, we needed to make sure that our customers had a good experience visiting our website, regardless of the device they used. One area that we could not transition from the old site to the new site was web store account logon/user names. So, if you typically placed orders directly online, you’ll need to ‘Create an Account’ the first time you visit the new web store. This is only required the first time you enter the store. All of your past order information is still in our database and can be accessed with a simple email request. Most importantly though, we included customers in our beta website testing phase and asked the customers to complete a feedback form, letting us know of anything they felt needed improvement. Your feedback was invaluable and it certainly was a relief for our web team to hear so many positive comments. Thank you so much to the customers who were able to participate in the beta website testing! You’ll find the site much easier to navigate and easier to find products and support materials. Many studies indicate that people prefer images (think of Facebook and Pinterest!) over text so we’ve also added more product images to help you during your search and product identification. Finally, this project would not have been possible without some great team members. Our thanks to the “behind the scenes” folks for the countless hours invested to ensure a successful launch!! We invite you to explore our new website and hope you will have a positive experience. If you have any feedback please contact us at marketing@rfideas.com. We’d love to hear from you!